The First Bit’s Free, Tell All Your Mates…
The Five Minute Failure is the result of a decade of research of hundreds of books and thousands of people. It is one of the few, if not the only, book on success that chooses to present itself in a way that entertains just as much as it informs.
There is method to this madness; it’ll really help you learn and remember the lessons. Ask yourself what you remember more of:
- last night’s soap opera episode
- or this morning’s meeting?
The simple reason why Eastenders or Corrie comes out on top is the fact it engaged and amused you.
Here are some examples of lessons in the book to illustrate just how we have gone about achieving this. They are selected from the three different sections of the book:
- Beginner Failure (personal catastrophes)
- Intermediate Failure (taking your team to pieces)
- Advanced Failure (bringing down the whole organisation).
At the end of each section you will find a “success warning” which tells you just what you need to do to succeed, and what the Professors of Failure advise you avoid at all costs!