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Ali McBride

Ali is an executive coach with over 10 years experience working at individual, team and organisational levels. Her areas of expertise include talent management, leadership development and cultural change programs.

She has experience of coaching across a wide range of levels within organisations from senior management to high-potential.

She has helped a diverse range of clients ranging from the private and public sector, she has also developed and delivered change management programmes and also managed a national Executive Coaching Program for a management team of 300 people, this Program was used as a best practice case study in the Corporate Leadership Council Goldbook.

Ali has many years experience in industry working across the financial, marketing and IT sectors, as well as involvement in the voluntary and charity sectors. Her style is very much client-centred and she works in a pragmatic, creative and focussed manner drawing from her corporate experience and academic learning.

Recent projects include introduction, co-design, project management and post implementation review of numerous change management programs. Examples of these are an MBA Program in conjunction with Edinburgh University, a Leadership Development Program in conjunction with the Institute of Management for high potential junior leaders

Qualifications:

  • Certificate in Psychodynamic Counselling
  • Member of the Chartered Institute of Personnel and Development
  • Member of the National Council of Psychotherapists.
  • Post Graduate Degree in Business Coaching
  • First class honours BA Degree
  • Co-author of 'Making the Transition to Business Coaching'.

Coaching in Ali's own words:

"Coaching allows you to bring a range or diversity of styles into a session that will compliment the style of the client. It's very difficult for people to hold a mirror up to themselves - if you want to scrape away layers then you need assistance. It's much easier to deal with and if necessary change ingrained behaviours in a 1-2-1 situation. Coaches are not there to give business advice but to enable clients to enable themselves to run the business."

Coaching through transition

Throughout our lives we develop coping strategies that we use in everyday situations and employ when something big happens in our lives.

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